Brand News

Saguaro Sponsors France’s First Freestyle Cliff Diving Competition – Defining Extremes Through Freedom and Nature

July 12–13, 2025 – Esparron-de-Verdon Lake, France
Against a backdrop of crystal-clear waters and towering cliffs, history was made. France’s first official freestyle cliff diving competition, Ascension Cliff Jam 2025, took flight — proudly sponsored by Saguaro, a brand devoted to freedom, natural movement, and authentic connection to the ground beneath our feet.

Why Cliff Diving?

Before committing to this partnership, we asked ourselves: What kind of sport best embodies the Saguaro spirit?

• Freedom – Every leap is an act of courage, breaking limits and embracing the air
• Nature – A deep bond between body and environment, framed by sun, stone, and water
• Authenticity – A raw, unfiltered stage where only skill, focus, and the elements remain

For Saguaro, this was more than a sports sponsorship — it was a chance to stand alongside a community that celebrates adventure, resilience, and life itself.

On the Ground: Every Step Aligned with Our Philosophy

To support the athletes in extreme conditions, Saguaro provided 46 pairs of barefoot shoes tailored to each participant.

Their immediate feedback:

“It feels like wearing nothing at all, yet the grip is incredible — even on wet, slippery cliffs.”

Athletes naturally featured Saguaro in their Instagram Stories and Reels, sharing the experience with their followers and showcasing how barefoot performance enhances movement, even in extreme sports.

From the Lakeside to the World: Numbers with Real Impact

In just the first 8 days post-event, the 10 community Reels achieved:

• 410,100+ views
• 13,500+ likes
• Projected 1,000,000+ views within 45 days

Beyond the numbers, this single event reached over half of the highly connected French cliff diving community. And thanks to the sport’s stunning visuals, our content spread organically to outdoor enthusiasts around the globe.

Brand Visibility: More Than Just Logos

• Two large banners + two vertical totems, custom-designed by Saguaro, placed in prime locations
• Visible in most event videos, photos, and social media content
• Drew in around 40 tourist boats and pedalos that stopped to watch the competition

The collaboration with professional designer @hollykidd_visuals refreshed the event’s visual identity, aligning it with Saguaro’s premium brand image and enhancing the professional feel of the competition.

Beyond the Event: Long-Term Value for Saguaro

• Product validation – Proving barefoot performance in challenging, wet, and high-impact conditions
• Content library – High-quality imagery and videos for future campaigns, social media, and the Saguaro website
• Cultural connection – Linking the Saguaro name to the historic first of its kind in France

Shared Values: Respect for Nature

After the competition, organizers and participants joined forces for a full site clean-up, leaving the lakeside spotless.
This respect for nature perfectly aligns with Saguaro’s own values — to enjoy the outdoors while protecting it.

What’s Next

This partnership is only the beginning. In the future, Saguaro will continue to explore and support sports that share our philosophy — whether on cliffs, in forests, or in the heart of the city. Wherever the journey takes us, our goal remains the same: help people reconnect with the ground, move freely, and live fully.