Our mission is to propel individuals forward with the comfort of premium barefoot footwear. Globally, we're breaking barriers, contributing to the preservation of our shared environment, and extending the joy of walking to people everywhere.

1. BRAND UPGRADE

March: Completed a comprehensive brand upgrade, including updates to brand visuals and brand philosophy.

In terms of concept, we have established KEEP UNRESTRAINED as the core value of SAGUARO.

In terms of image, we have decided on the cactus ip with its unique image.

In terms of color, we have decided on forest green as our brand color.
Softer . More Comfortable. Softer . More Comfortable

5.Customer Feedback

6. social media milestone

7. Brand Activities

@thecliffcruise cliff diving club

- March: To stick with our Keep Unrestrained philosophy, we work with @thecliffcruise cliff diving club in March, which combines extreme sports and environmental protection themes. That was an exciting cliff diving challenge and we also did some good to the water system within our small scope of energy.

Milan Fashion Week 2023

- February: We’re happy to collaborate with the Italian designer Francesca Liberatore in February, bringing Saguaro to the Milan Fashion Week 2023 stage.

@naraholistic

"With the saguaro I can go so elegantly with my jeans, as soon as I start climbing a wall. With the saguaro shoes it's possible, because it's like going barefoot and they make me not afraid of anything."

@audray1418

"As a certified nursing assistant, I wear Saguaro at work, on hikes, and even in my daily activities, and my 3-year-old daughter, Mady-Lou, wears it every time. My 3-year-old daughter, Mady-Lou, wears them all the time, and so does my 71-year-old father. Thanks to the Saguaro brand, we have healthy feet."